UX design and digital branding

[ SAAS web application UX and UI design ]

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A website designed for a local photo studio.

Prototype made with WordPress.

User research, persona building, usability tests conducted.

Google analytics codes embedded for web audience analytics.

Tools and methods:

Figma, prototyping, visual design

User-centered Website Research/Design

[ UX research and design ]

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A website designed for a local photo studio.

Prototype made with WordPress.

User research, persona building, usability tests conducted.

Google analytics codes embedded for web audience analytics.

Tools and methods:

WordPress, Adobe Photoshop/Illustrator, Google Analytics, qualitative research, wireframing, prototyping, usability testing

Website Design/Digital Branding

[ UX/UI design and digital branding ]

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Built up visual brand identity via the design of the official website for a Boston automatic smoothie machine startup.

Used Google Analytics to track user behaviors.

Tools and skills:

Adobe XD, Wix, Adobe Photoshop and Illustrator, prototyping, digital brand image building

Headphones Exploratory Research 

[ Qualitative user/market research ]

Examined factors which influence students' headphones user experiences, and concluded product design strategy recommendations for Bose headphones product.

Skills and methods:

Focus group, ethnographic interview, data visualization, data analysis, report writing

Web Application Design and Develop

[ Front-end coding/UX design ]

A user-centered responsive website application designed for memorizing words and terms.

Coded with HTML5, CSS3, and JavaScript.

Usability tests conducted.

Tools and skills:

HTML5, CSS3, JavaScript, Adobe XD, wireframing, prototyping, usability testing