We also created a series of fingerprint fruit illustrations for the ingredients that we offer with our automatic smoothie machine for digital marketing and branding.
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Fingerprint Fruits Illustrations
One pager
This one pager is designed with an online tool Xtensio for email marketing campaigns.
It is a kind of a summary for the smoodi website.
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Click here to see the web version.
Duration
Jun. 2018 - Jan 2019
Role
UX/UI designer, usability researcher, digital branding specialist
Tools and methods
Adobe XD, Wix, Adobe Photoshop, Adobe Illustrator, prototyping, digital brand image building
Overview
smoodi is a startup from Harvard innovation labs, aiming at building the first fully-automated smoothie machine for offices which allows employees to create their own custom smoothie blends at any time of the day.
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Approach
To meet the challenge, there are several things need to be done:
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1. Digital branding: Build up a fresh and healthy brand image using natural feeling color scheme/texture and logo; create a series of fingerprint fruit illustrations to represent one of smoodi’s goals – customization;
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2. UX/Web design: Design and build the company’s official website to showcase its product, and communicate the company’s goals and mission to potential clients;
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3. UX/Touch screen design: Design an interactive touch screen interface prototype for the smoothie machine;
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4. Digital marketing: Build and promote company’s digital brand image via digital deliverables including website, graphics, and one pager, using Adobe Illustrator/InDesign/XD, Wix, etc.
Problem
As a first phase startup, smoodi’s product, goals, and mission need to be understood and liked by potential investors.
Prototype
Click to see the
customer review video
Digital branding and website design
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I find freshness and customization the key elements for our brand.
Based on this concept, I chose six theme colors for our brand - strawberry red, pineapple yellow, almond beige, mango orange, berry blue, and kale green, which are also a representation of our highlighted smoothie ingredients.
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Theme colors
We chose a crayon-like texture for digital elements including our logo to create a natural and fresh feel.
Logo
As for the website, I designed the information architecture first, and find the priority for the content that we need to display on the website as follow:
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Product details, invitation to subscribe, benefits of fresh smoothies, customer reviews, and our team story/founder info.
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I use the color scheme and consistent background texture for the overall fresh and healthy brand image.
The website is prototyped and made using WiX.
Home
Milestones
Customer reviews
Digital Marketing
Logo and themed illlustrations
Based on the concept of customization, we created our fingerprint pineapple as our brand icon, with the fingerprint to represent the uniqueness of each smoothie our target user will create for their own needs and preferences.
Logo (textured)
Logo (plain)
Logo (sticker)
We also created a series of fingerprint fruit illustrations for the ingredients that we offer with our automatic smoothie machine for digital marketing and branding.
Fingerprint fruits illustrations
One pager
This one pager is designed with an online tool Xtensio for email marketing campaigns.
It is a kind of a summary for the smoodi website.
